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1 multi-channel loyalty
марк. лояльность (клиентов) во всех каналах* (состояние, при котором все клиенты компании демонстрируют высокую лояльность к компании и ее продуктам вне зависимости от того, через какой канал распределения они получают ее продукт)To carry out true multi-channel loyalty programs, he adds, retailers need to have data storage facilities that maintain consolidated and clean information on customer shopping activity across all channels.
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